MANILA - The Department of Trade and Industry (DTI) is optimistic that the local production of coffee will increase and coffee products will be more globally competitive with the Philippine Coffee Industry Roadmap 2017-2022, which was signed last month by President Rodrigo Duterte.
Trade and Industry Secretary Ramon Lopez said the DTI is working closely with the Department of Agriculture (DA) to implement the coffee industry roadmap.
Under the five-year period roadmap, some 213,788 hectares of land is expected to be made available for coffee farming. At the same time, the program is expected to bring about an increase in the average to one ton of coffee beans per hectare from the current 0.33 tons.
Coffee production at the end of the implementation of the roadmap is targeted at 214,626 metric tons (MT) from the current annual output of 37,000 MT, according to Lopez. This would make the country's coffee self-sufficiency level increase to 161 percent from the current 41.6 percent level.
"We have to have a patriotic drive to encourage demand for Philippine coffee. We are encouraging local producers to expand coffee production to create the demand," said Lopez.
The country produces four varieties of coffee -- the robusta, arabica, excelsa, and liberica, it was explained.
The DTI noted the huge local demand for coffee products. The Philippines is the fifth largest consumer of coffee globally, behind the European Union, United States, Brazil, and Japan. Domestic demand is expected to further increase driven by the growing consumption of coffee by the younger generation.
About 90 percent of coffee in the country is imported, which amounted to Php12-billion. This made the country the fourth largest importer of coffee in the world.
Lopez also assured local coffee farmers that DTI has enabling mechanisms to support the industry.
"Through DTI's 7Ms (Mindset change, Mastery, Mentoring, Money, Machine, and Models), we will continue to provide enabling mechanisms to empower coffee farmers and help in addressing the challenges in the industry," the trade chief said.
Aside from coffee industry, other agribusiness sectors that completed their roadmaps include cacao and tablea, carrageenan, condiments, processed fruit, processed meat, and processed shrimp.
The DTI urges industries to craft their own roadmaps that will complement the country's Comprehensive National Industrial Strategy (CNIS), which aims to integrate manufacturing, agriculture, and services.
The industry roadmaps and the CNIS also seek to address gaps in the supply chain and link Philippine industries to the global value chain. [Kris Crismundo, PNA]
COFFEE industry stakeholders from various parts of the country are set to convene in Baguio City on March 20 to 21 for the 3rd Philippine Coffee Conference to forward the goals set for the Philippine Coffee Roadmap 2022 that aims to attain self-sufficiency and global competitiveness.
The two-day conference set at Hotel Supreme will be spearheaded by Department of Agriculture Secretary Emmanuel Pinol and Trade Secretary Ramon Lopez as chair and vice-chair of the Philippine Coffee Council, respectively, along with private sector co-chairpersons Nestle Philippines vice president for Corporate Affairs Ruth Novales and Bo's Coffee CEO Steve Benitez.
The conference will feature presentation of the industry performance report on the first year of the implementation of the Philippine Coffee Roadmap and share and transfer of relevant knowledge and trends aligned with the roadmap's strategic objectives, among others.
Department of Trade and Industry (DTI)-Cordillera Director Myrna Pablo, in a Kapihan media forum for the launching of the 2018 Philippine Coffee Conference at the Department of Agriculture (DA) Regional Office, outlined the importance of such event in pushing for the country's goal to increase production of such event in pushing for the country's goal to increase production toward sufficiency, as well as to boost the country's coffee products toward global competitiveness.
Pablo said the country may not be a big player in terms of coffee production but it ranks fifth as top coffee consumers and ranks number one in importing soluble coffee. "This makes it more important that we push for the attainment of the Philippine Coffee Roadmap," she said.
The Philippine coffee products can easily compete internationally such as the highland coffee varieties available in Cordillera, which is why the DA and DTI and their private partners are continuously focusing on increasing productivity and product development/value adding, Pablo said.
DA-Cordillera Technical Director Cameron Odsey, who is in-charge of the High-Value Commercial Crops Development Program, affirmed the high potential of the country's coffee industry, which is why the agriculture department is continuously investing especially in production, primarily to meet the local demand by encouraging Cordillerans into backyard coffee planting and farmers to multi-cropping or to plant coffee between their crops.
DA-Cordillera RTD for Operations Danilo Daguio said different local government units in the region have around P500-million project proposals for coffee production development and that the DA has 44 approved project proposals from Cordillera under the Philippine Rural Development Program which prime commodity is coffee.
DA and DTI officials were joined by private partners -- Cordillera Regional Coffee Council chair Oliver Oliem, Goldfish Brew owner Gemma Ngelangel, Tuba Benguet Coffee Growers Association President Shirley Palao-ay and Trentwoods Plant Nursery representative Charles Matnao who expressed their support to the potentials of the coffee industry. [Sunstar]
