How can the Philippines be a top coffee exporter again?

Clockwise from left: Chit Juan, Philippine Coffee Board president, Hubert U. Young of UCC Cafe, Steve Benitez of Bo's Coffee, Alfredo Yao of Zest-O juice, RC Cola and PCCI, Prof Dr. Xu Kecheng of Fuda Hospital, Atty. Ricardo Blancaflor of IPO Philippines, Adolfo L. Escalona

What are the future prospects of Philippine coffee exports, and the situation of this commodity which is the world's second most heavily traded next only to oil?